1. How is the idea of "choice" a value that is built into consumer-capitalist society?
a consumer-capitalist society means to have the freedom to choose, to have more options in their purchases. There are so many factors that influence the choice such as prices, discounts, additional gifts and other external factors. Internal factors will be the product itself, how good is the product, quality and durability.
2. What does it mean in terms of hegemon
The term "hegemony" refers to the leadership, dominance or great influence that one entity or group of people has over others
Modern uses of "hegemony" often refer to a group in a society having power over others within that society. For example, the wealthy class might be said to have hegemony over the poor because of its ability to use its money to influence many aspects of society and government.
3 Why is it important for hegemony that we don't question its legitimacy? Why don't we?
Hegemony is leadership by power and the ones in power tend to think that their ways are the only right ways despite making little sense. Therefore, questioning its legitimacy may result in controversy and it is easier to control people who are submissive and follows whatever the person in power says.
The reason people usually do not question its legitimacy is the fear that we may end up jeopardizing our lives. It is of human nature to feel more comfortable being with a group of people rather than being alone and this leads to conformity. Furthermore, humans in general prefer to avoid conflicts especially in things that are out of their control.
4. What is "the paradox of choice"?
More choices lead to lower overall sales. That makes no sense in the narrow rationality often used in economic models, and some evidence suggests it might not actually be true.
Wednesday 21 November 2012
TUTORIAL 3 ANSWER QUESTION
1. Examine class representations from American television's beginnings to today's sitcoms, reality shows, police dramas and daytime talk shows.
How american television portrayed is that they show white people as a main actor, the one who will win the competition , besides that, they also portrayed that the one who lose is the black people, asian or indian. white people always seen as a hero. but nowadays we can see a changes, like oprah winfrey show, Barrack Obama.
2. What is the American Dream and how has it been portrayed on television? Who has it excluded and why?
American is identic with white people, their dream is to have successful politic, economy and etc. so they always show that their country is commonwealth country and has a super power, they also portray their army has a very powerful impact .
Minority group such as black people were excluded, because at that time, black people was a slave and they think that black people was not a part of american dream.
3. How do media representations of class reflect the larger social system and social inequality?
The media representations of class as a reflection of the larger social system and social inequality is somewhat true. The only difference is that media tends to over-exaggerate certain points but that is how they make things clear. However, there are times when they portray a form of biasness, such as having the white men having all the power and the minorities and having little to no power.
Furthermore, media representations of class happen to be encouraging their portrayals in real-life situations rather than spreading awareness regarding it.
4. How is the working class portrayed when it has been represented?
They show that working class always busy with their job, and try to fulfill boss's desire, have to complete their task , at that time, they have to control their financial tightly because their income is not much .
5. What are the struggles faced in trying to get a show about working class people on TV?
They have to take both family and complete their work, which sometimes, it can be contradict to each other such as the time management, life principles, etc .
6. How are race and gender intertwined with class on TV?
white people are often shown to be rich, high integrity and classy kind of people where as the minorities are often shown to be poor, non educated, criminals, etc.
Men shows as the hero, leader, who have a strong impact, while woman portrayed as, weak person, not that smart compare to men.
How american television portrayed is that they show white people as a main actor, the one who will win the competition , besides that, they also portrayed that the one who lose is the black people, asian or indian. white people always seen as a hero. but nowadays we can see a changes, like oprah winfrey show, Barrack Obama.
2. What is the American Dream and how has it been portrayed on television? Who has it excluded and why?
American is identic with white people, their dream is to have successful politic, economy and etc. so they always show that their country is commonwealth country and has a super power, they also portray their army has a very powerful impact .
Minority group such as black people were excluded, because at that time, black people was a slave and they think that black people was not a part of american dream.
3. How do media representations of class reflect the larger social system and social inequality?
The media representations of class as a reflection of the larger social system and social inequality is somewhat true. The only difference is that media tends to over-exaggerate certain points but that is how they make things clear. However, there are times when they portray a form of biasness, such as having the white men having all the power and the minorities and having little to no power.
Furthermore, media representations of class happen to be encouraging their portrayals in real-life situations rather than spreading awareness regarding it.
4. How is the working class portrayed when it has been represented?
They show that working class always busy with their job, and try to fulfill boss's desire, have to complete their task , at that time, they have to control their financial tightly because their income is not much .
5. What are the struggles faced in trying to get a show about working class people on TV?
They have to take both family and complete their work, which sometimes, it can be contradict to each other such as the time management, life principles, etc .
6. How are race and gender intertwined with class on TV?
white people are often shown to be rich, high integrity and classy kind of people where as the minorities are often shown to be poor, non educated, criminals, etc.
Men shows as the hero, leader, who have a strong impact, while woman portrayed as, weak person, not that smart compare to men.
TUTORIAL 1 ANSWER
1. Explain how the influence of mass media extends beyond what we know to include how we relate to the social world.
Mass media will have an effect to individuals who watch the show, when mass media portrayed certain behavior or culture, there is a possibility that audiences will watch and follow, because they want to keep updated.
2. Fill in the elements of the "media and social world" model below and briefly explain how they relate to each other (refer to slide on blank version of Media Model).
3. How does the presence of media affect your life? How would it be different without mass media?
Mass media has a big effect of my life, it told us what was happening and tell us how is the condition of social world right now , tell us whats the life style that is going on . and also give opportunity to business world.
4. Overall, do you think the growing presence of mass media in our lives is a positive or negative development? Why?
There is positive and negative effect, but the positive effect is greater . such as gathering information and research, . besides that, mass media give a big chance for advertising company to grow and promote their advertisement .
5. How do you think the presence of television has changed family life? Do you think the spread of the internet will have similar effects? Why or why not?
yes, television did change about family life, it tell us what has happened in over the world, such as crime, kidnapping case, etc, indirectly it will make family more aware about their safety. spread of internet has the same effect to family, it will make parents more aware about their children .
6. What do you think is the most significant media development in your lifetime?
Internet, because eveyday internet really helps our daily activities, internet can help our study, business and etc .
Mass media will have an effect to individuals who watch the show, when mass media portrayed certain behavior or culture, there is a possibility that audiences will watch and follow, because they want to keep updated.
2. Fill in the elements of the "media and social world" model below and briefly explain how they relate to each other (refer to slide on blank version of Media Model).
3. How does the presence of media affect your life? How would it be different without mass media?
Mass media has a big effect of my life, it told us what was happening and tell us how is the condition of social world right now , tell us whats the life style that is going on . and also give opportunity to business world.
4. Overall, do you think the growing presence of mass media in our lives is a positive or negative development? Why?
There is positive and negative effect, but the positive effect is greater . such as gathering information and research, . besides that, mass media give a big chance for advertising company to grow and promote their advertisement .
5. How do you think the presence of television has changed family life? Do you think the spread of the internet will have similar effects? Why or why not?
yes, television did change about family life, it tell us what has happened in over the world, such as crime, kidnapping case, etc, indirectly it will make family more aware about their safety. spread of internet has the same effect to family, it will make parents more aware about their children .
6. What do you think is the most significant media development in your lifetime?
Internet, because eveyday internet really helps our daily activities, internet can help our study, business and etc .
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