TUTORIAL 2 ANSWER

QUESTION 1 : WHAT IS THE POLITICAL IMPACT IF ANY, OF CONCENTRATED CORPORATE OWNERSHIP OF NEWS & OTHER FORMS OF MEDIA ?

QUESTION 2 : WHAT ROLE ARE ADVERTISEMENT LIKELY TO PLAY IN THE EVOLVING WORLD OF CYBERSPACE , WHAT ROLE DO ADVERTISEMENT PLAY ON THE INTERNET TODAY ?

QUESTION 3 : WHAT IS THE RELATIONSHIP BETWEEN ADVERTISING AND MEDIA PRODUCTION ? DO ADVERTISING BENEFITS MEDIA PRODUCTION OR HURT IT ?

A N S W E R

1.The impact is that, if political owner the media company, media will portrayed the issues based more on the sources form that related political party, means that, the news that they deliver to audience, possibly not show the real situation.

2.There are 3 role

First is To enhance company image and reputation, which is media portrayed the image and performance about certain companies to show to the public about the images of company. second role is political role, which is political party use the media to campaign their performance, so that audience will support their party and the last is selling the products, because nowadays, people live with the internet, so it is a appropriate medium to advertise their product

3. Both is related to each other, adv needs media and vice versa, especially when media needs a money to continue their production, they need to sell advertisement space to ad company, and so advertising company need to advertise their content through media, because of so many target audience that they can reach.